Mamaearth’s Rs.135 Cr Fluence Pharma Acquisition: JSA Advises the Deal

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Honasa Consumer Limited, the parent company of Mamaearth, has acquired a 58% stake in Fluence Pharma Private Limited for Rs.135 crore. JSA Advocates & Solicitors acted as legal counsel, advising Honasa on the strategic stake acquisition transaction.

Honasa Consumer Limited, the parent company of Mamaearth, has acquired a 58% stake in Fluence Pharma Private Limited for Rs.135 crore.

JSA Advocates & Solicitors advised Honasa on the stake acquisition.

The transaction was led by Lalit Kumar (Partner) and Amandeep Singh Virk (Partner), with support from Associates Muskaan Gupta, Sameer Dahiya, Rahul Kapoor, and Aditi Sharma.

Kumarmanglam Vijay (Partner and Head of Practice, Direct Tax) and Surajkumar Shetty (Partner) advised on tax law aspects.

Fluence Pharma is a nutraceuticals company with products under brands including Hairfact and Skinfact.

This acquisition signals Honasa’s entry into the nutraceuticals market. The remaining shareholding in Fluence Pharma will be acquired by Honasa in two tranches over the next 5–7 years.

JSA is a prominent national law firm in India, with 600+ professionals across seven offices in Ahmedabad, Bengaluru, Chennai, Gurugram, Hyderabad, Mumbai, and New Delhi. For more than 32 years, we have been providing comprehensive legal representation, guidance, and services to leading international and domestic businesses, banks and financial services providers, funds, government and statutory bodies, as well as multilateral and bilateral institutions.

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