Khaitan and Shardul Amarchand Mangaldas led Bajaj Electricals’ Rs.168 crore acquisition of the Morphy Richards brand and related IP rights. The deal covers multiple South Asian jurisdictions, strengthening Bajaj Electricals’ regional presence across consumer appliance markets today.
Bajaj Electricals Limited has acquired the “Morphy Richards” brand along with the associated intellectual property rights from Glen Electric Limited.
The acquisition covers jurisdictions including India, Bhutan, Bangladesh, Nepal, Sri Lanka, and the Maldives, for a total consideration of Rs.168 crore.
Khaitan & Co advised Bajaj Electricals on the transaction.
The firm supported the drafting, review, and negotiation of the Sale and Purchase Agreement, covering the transfer of Morphy Richards trademarks and related assets, including goodwill, domain names, and social media accounts across India, Sri Lanka, Bangladesh, Bhutan, Nepal, and the Maldives.
The Khaitan & Co transaction team comprised Nishad Nadkarni (Partner) and Riya Karkera (Associate).
On the Glen Electric side, Shardul Amarchand Mangaldas & Co served as counsel.
The deal entails a multi-jurisdictional IP assignment, involving trademarks as well as domain names and social media accounts across the aforementioned countries.
The Shardul Amarchand Mangaldas & Co team was led by Apoorva Murali (Partner) and Anshika Chadha (Associate).
On the tax aspects, Gouri Puri (Partner) and Rahul Yadav (Partner), together with Ankita Kinra (Associate), provided support.
This strategic acquisition enables Bajaj Electricals to manage the Morphy Richards brand independently across India and neighboring markets, strengthening its presence in the consumer electricals and appliances sector.