Actor Jr NTR has said he will take every possible legal action against those who created and those who are spreading an AI-morphed video from the song Chuttamalle featuring him and Janhvi Kapoor, and has asked the Centre and the States to act against the misuse of artificial intelligence.
The Delhi High Court has granted an interim injunction restraining unauthorised commercial use of actor NTR Jr’s name, image and persona on online platforms. The Court ordered the takedown of infringing merchandise and digital content within 72 hours, recognising strong personality and publicity rights.
Delhi High Court has directed social media and e-commerce platforms to act on NTR Jr’s complaint about misuse of his identity under the 2021 IT Rules. The Court will issue a detailed order on December 22 after reviewing the violations.
