Shashi Tharoor has approached the Delhi High Court in a civil suit over alleged misuse of personality and publicity rights through AI-generated deepfake videos, highlighting serious concerns over digital identity protection and growing legal challenges posed by artificial intelligence in India.
The Delhi High Court has restrained the release and circulation of an AI-generated film that used the name, image and voice of Akira Nandan, son of Pawan Kalyan, without consent. The Court held that such unauthorised AI and deepfake content violates personality, publicity and privacy rights and directed immediate takedown of infringing material.
In a rare and significant order, the Delhi High Court protected senior advocate Vikas Pahwa’s personality and publicity rights after his identity was misused for financial fraud. The ruling recognises that a lawyer’s reputation is built on “integrity, courtroom conduct, and trust”, not commercial endorsements.