Allu Arjun moved Delhi High Court seeking protection against misuse of personality rights. Justice Tushar Rao Gedela indicated interim relief likely, citing unauthorized commercial exploitation across platforms and technologies.
The Delhi High Court protected Sonakshi Sinha’s personality rights, barring unauthorized use of her image, voice or likeness by platforms including AI chatbots, prohibiting merchandise sales, and directing removal of infringing links within 36 hours.
