The Delhi High Court barred multiple entities from manufacturing and selling biscuits copying Britannia’s ‘Little Hearts’ mark and shape. Justice Manmeet Pritam Singh Arora also directed Amazon to delist all such infringing products.
NEW DELHI: The Delhi High Court has issued an order barring several parties from producing and selling biscuits that imitate Britannia’s ‘Little Hearts’ brand name and distinctive biscuit shape.
Justice Manmeet Pritam Singh Arora further instructed Amazon to remove such infringing listings from its platform.
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The Court ordered.
“The Defendant Nos.1 to 4, their partners, principals, proprietor, directors, officers, employees, agents, distributors, franchisees, suppliers, licensees, affiliates, subsidiaries representatives, group companies and assignees is/are restrained from using, manufacturing, selling, marketing and advertising its business and/or allowing or permitting third parties to use, market and/or advertise the goods bearing the impugned mark/shape ‘Little Hearts/ ’ and/or any other trade mark/shape or name identical and/or similar to the Plaintiff’s registered trademarks ‘Little Hearts/ manner whatsoever,”
The interim injunction was granted in response to a suit filed by Britannia alleging trademark violation.
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The company submitted that it has been using the “Little Hearts” trademark since 1988 and launched its iconic sugar-sprinkled, heart-shaped biscuits in 1993. It also claimed ownership over the registered wordmark as well as the 3D configuration of the biscuit.
Britannia informed the Court that it discovered biscuits marketed on Amazon under the name “Little Hearts” by Shri Swastik Organics and related individuals.
These listings allegedly made reference to Britannia’s product and used images resembling its original packaging.
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The Court noted that such actions indicated dishonest conduct and an intention to exploit Britannia’s established reputation and market goodwill. Consequently, an interim order was granted in Britannia’s favour.
Advocates Sagar Chandra, Ishani Chandra, Shubhie Wahi, Sanya Kapoor and Mansha Bhatia represented Britannia. No one appeared on behalf of the defendants.
Case Title: Britannia Industries Ltd v Shri Swastik Organics & Ors
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