The Delhi High Court granted interim protection to actress Kajol, restraining platforms from misusing her name, image and voice through AI content and unauthorised merchandise. The Court ordered removal of morphed and pornographic material within 72 hours and directed authorities to block specified websites.
The Delhi High Court has granted interim protection to Bollywood actress Kajol in a significant order safeguarding her personality and publicity rights against unauthorised commercial and digital misuse.
In an order dated February 20, Justice Jyoti Singh restrained several online platforms, e-commerce websites and artificial intelligence-based services from using Kajol’s name, image, voice, likeness and other identifiable aspects of her personality without her permission.
Kajol filed a commercial suit before the High Court against multiple defendants, including online merchandise sellers and global tech platforms. The parties named in the suit include Kash Collective, Pinkswag, Nazrrco, Amazon, Meta Platforms Inc., YouTube, SpicyChat.ai and Talkie-ai.com, among others.
The actress alleged that several entities were selling products using her name and photographs without authorisation. She further claimed that certain platforms were creating AI-generated content, chatbots and morphed visuals using her persona. According to her plea, some of this material included objectionable and pornographic content that falsely portrayed her in inappropriate situations.
The Court recorded that Kajol holds registered trademarks over the mark “KAJOL” and asserted protection of her personality rights, publicity rights, statutory trademark rights and common law rights against passing off.
After reviewing the documents and evidence placed before it, the Court observed that Kajol had established a strong prima facie case for immediate protection. The Court further noted that failure to grant interim relief would cause serious and irreparable damage to her reputation.
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In its detailed observations, the Court stated,
“Plaintiff (Kajol) is entitled to protection against dissemination of morphed and pornographic content as well as AI generated images portraying her in inappropriate clothing, false settings and inappropriate scenarios with other celebrities in the film industry. Such a distasteful content is harming and damaging the reputation of the Plaintiff and may mislead the public into believing what is depicted may be true,”
The High Court specifically restrained the defendants from using or exploiting Kajol’s name in any form, including variations such as “Kajol”, “Kajol Mukherjee”, “Kajol Devgan” and “Kajol Mukherjee Devgan”. It also prohibited the unauthorised use of her image, voice and likeness for both commercial and personal gains, including through emerging technologies such as artificial intelligence tools, deepfakes and AI-based chatbots.
Further, Kash Collective, Pinkswag, Nazrrco and Amazon have been directed to immediately stop selling and remove from their platforms all merchandise bearing Kajol’s name or image.
The Court also issued directions to social media platforms and websites to take down the content identified in the order within 72 hours. These platforms have also been asked to disclose details of the accounts responsible for uploading or circulating such content.
In addition, the Court ordered the Department of Telecommunications and the Union Ministry of Electronics and Information Technology to block and disable the specified websites mentioned in the order within 72 hours of receiving official communication.
The matter is scheduled for further hearing on April 23, 2026.
Kajol was represented by advocates Pravin Anand, Ameet Naik, Dhruv Anand, Madhu Gadodia, Udita Patro, Dhananjay Khanna, Nimrat Singh, Unnati Gambani, Bhavya Verma and Pranav Nair.
Amazon was represented by advocates Akshay Maloo and Brinda Nagaraja. Meta Platforms Inc. was represented by advocates Varun Pathak, Radhika Roy and Debditya Saha. YouTube was represented by advocates Mamta Rani Jha, Rohan Ahuja, Shruttima Ehersa and Ankit Tripathi.
This order marks an important step in Indian law regarding protection of celebrity personality rights, especially in the digital age where artificial intelligence and deepfake technology can easily misuse a public figure’s identity. The ruling reinforces that unauthorised use of a celebrity’s persona for commercial exploitation or for creating misleading and objectionable digital content will not be tolerated by courts.
Case Title:
Kajol Vishal Devgan v. Kash Collective & Ors
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