The Delhi High Court restrained “American Dream11” from using Dream11’s mark and ordered removal of all related social media pages. The Court also referred the trademark dispute to mediation scheduled for November 17.
New Delhi: The Delhi High Court on Thursday ordered the operators of “American Dream11” to immediately stop using Dream11’s trademark and remove all social media pages, profiles, and content that carry the name or any version of it.
Justice Tejas Karia passed the order after hearing both sides. The defendants informed the Court that they would stop operations in India and block Indian users from accessing their website.
Acting on this, the Court said,
“Till the next date of hearing…the defendant shall take down, block all the social-media pages/profiles/any use of the plaintiff’s Mark 11 on any platforms including but not limited to Facebook, X, LinkedIn and Instagram.”
After hearing the parties, the Court decided to send the matter to mediation.
Advocate Shwetasree Majumdar, who appeared on behalf of Dream11, told the Court that the dispute began after the government introduced the Promotion and Regulation of Online Gaming Act, 2025, which banned online real money games. She explained that following this ban, Dream11 had shifted to a free-to-play model.
Majumdar argued that the defendants’ offshore platform—called “American Dream11”—was creating a false impression that Indian users could still participate in pay-to-play fantasy games “through their American site.”
According to her, this gave users the wrong idea that there was a way to bypass Indian gaming restrictions and was clearly meant to divert Dream11’s existing customers.
She further submitted that the defendants’ use of the name “American Dream11” was “tainted,” as they had copied several features of Dream11. She pointed out that the defendants had imitated Dream11’s UI, layout, colour scheme, logo placement and player imagery.
Majumdar also drew the Court’s attention to Hindi-language social media posts and promotional materials used by the defendants.
These posts included Dream11-sponsored jerseys and cricket-related advertisements aimed specifically at Indian audiences.
She said this was contrary to the defendants’ earlier statement made in July 2025, where they had claimed that they were operating only in the United States and Canada.
Dream11’s counsel also revealed that the defendants had registered American Dream 11 Fantasy Sports Private Limited in India just a few days before making that representation. She said this made their earlier claim “patently false.”
During the proceedings, the defendants’ lawyer told the Court that they would not use the name “American Dream11” in the future.
They also agreed not to launch any Dream11-named mobile application in India and said that they would block the domain americandream11.us for users in India. However, the lawyer also stated that he had “no instructions” about taking down their social media accounts.
At the request of the defendants, the Court decided to refer the matter to mediation before the Delhi High Court Mediation and Conciliation Centre on November 17. The case has been listed again for hearing on December 18.
This case highlights how the Delhi High Court continues to take strong action against misuse of established brand names and trademarks, particularly in the growing field of online gaming and fantasy sports.
Dream11, one of India’s leading fantasy sports platforms, has been actively protecting its brand identity against imitation and misleading practices in the industry.
Case Title:
Sporta Technologies v. American Dream 11.
