Anagram, SAM, Trilegal and AZB advised on the Mensa Group’s reverse merger to India, marking a significant cross-border restructuring move. The transaction aligns Mensa’s corporate structure with its India-focused operations and supports its long-term growth and expansion strategy.
Mensa Brand Technologies Pte. Ltd. has completed a reverse merger into Mensa Brand Technologies Private Limited (which operates as BRND.ME), formally shifting its domicile from Singapore to India, after securing approval from the NCLT, Chandigarh,
Anagram Partners advised the Mensa Group on both the reverse merger and the re-domiciling process.
The deal team was led by Simone Reis (Partner) and Rajesh Simhan (Partner), with support from Rishabh Bhargava (Principal), Anand Unnikrishnan (Principal), Shwetank Chaubey (Partner), Anupam Nayak (Senior Associate), and Associates Harsh Raj and Nidhi Chaudhary.
Shardul Amarchand Mangaldas & Co. represented existing investors Norwest Venture Partners X – Mauritius and Alpha Wave Global.
Their team was led by Manita Doshi (Partner), assisted by Paavani Gupta (Senior Associate) and Pratim Majumder (Associate). Aman Singh Sethi (Partner), along with Rahul Shukla (Principal Associate) and Urvi Pathak (Associate), advised on competition law matters.
Trilegal acted for investors Times Internet Limited, Bennett Coleman and Company Limited, and Cyber Space Infotainment Limited (Times Group).
The team was led by Nikhil Sachdeva (Partner), supported by Tushar Bakshi (Senior Associate) and Madhur Patel (Associate). Another Trilegal team was led by Ashwath Rau (Senior Partner), Jasmin Karkhanis (Partner) and Himanshoo Tembe (Partner), with assistance from Chandni Shah (Senior Associate) and Aakshay Amesur (Senior Associate).
Mensa Brands, which operates as BRND.ME, is a technology-led consumer brands platform that acquires and scales digital-first labels across fashion, beauty, FMCG, and home categories through its e-commerce, data, and omnichannel strengths.
Brnd.me (formerly Mensa Brands) expressed that its goal is to build some of India’s most loved consumer brands across categories like fashion, beauty, FMCG, and home décor. The company has conveyed that it aims to bring innovation and high-quality standards into everyday products so they naturally become a part of people’s lives.
It has also indicated that it uses growth hacking strategies and advanced technology to help its brands stand out in a competitive market.
This reverse merger allows Mensa to streamline its corporate structure and better align it with its India-centric business strategy and long-term expansion plans.