The Delhi High Court heard actor R Madhavan’s plea against AI-generated deepfakes, fake movie trailers, and unauthorised merchandise misusing his likeness online. The Court questioned selective content takedowns and directed removal of obscene material while keeping the AI issue open for further consideration.
Actor R Madhavan has approached the Delhi High Court seeking protection of his personality rights against AI-generated deepfake content, including a fake trailer of the non-existent film “Kesari 3,” and unauthorized use of his image across digital platforms.
