The District Consumer Disputes Redressal Commission-II, Hyderabad held that screening commercial advertisements beyond the permissible period before a film was a deficiency in service and unfair trade practice, and ordered PVR Cinemas and PVR Inox to pay Rs 75,000 in all.
The Madhya Pradesh High Court emphasized that time is a valuable resource while hearing a PIL against long advertisements before movies in cinemas. The court urged authorities to engage in meaningful discussions with all stakeholders to address the concern. The plea argued that extended ad durations cause inconvenience to viewers. The court’s remarks highlight the need for a balanced approach to advertising in movie theaters.
