The Delhi High Court will order Meta and Google to remove web links misusing Gautam Gambhir’s name and images for fake merchandise and deepfake videos. Gambhir has sought ₹2.5 crore damages over AI-generated videos, impersonation, and unauthorised commercial use of his identity.
Indian men’s team coach Gautam Gambhir moved the Delhi High Court seeking protection of personality rights, claiming Rs 2.5 crore damages for alleged misuse of his name, images, AI videos, deepfakes, and seeking removal of infringing online content.
The Delhi High Court granted interim protection to yoga guru Baba Ramdev’s personality rights, restraining unauthorised use of his name, image, voice, and AI-generated deepfakes. Platforms including Google, Meta, and X must remove infringing URLs within 72 hours.
The Bombay High Court held that Shatrughan Sinha’s iconic “Khamosh” dialogue is exclusively connected to his personal identity alone. It further prohibited using his name, images, voice or any other personal attributes to create online content without consent.
Shatrughan Sinha moved the Bombay High Court for protection of rights, alleging online misuse and his “Khamosh” dialogue. Justice Sharmila Deshmukh reserved orders on relief, as Sinha invoked privacy under Article 21 and performers’ rights, warning clips damage reputation.
Today, On 23rd December, The Delhi High Court has upheld Sunil Gavaskar’s personality rights, ordering the immediate removal of social media posts containing fake quotes and unauthorized merchandise. Users on platforms like Meta must delete infringing URLs within 72 hours, or the platform will be liable.
Today, On 12th December, The Delhi High Court directed the platforms to take swift action after Sunil Gavaskar reported fake online content and misuse of his photographs, instructing the intermediaries to respond promptly once the specific offending URLs are provided by him.
Sunil Gavaskar has approached the Delhi High Court to stop the unauthorised use of his name, image, and persona. He is the first Indian cricketer to file a personality rights case, with the hearing scheduled on December 12.
