The Delhi High Court has protected actor Vivek Oberoi’s personality rights, barring entities from exploiting his name, voice, image, or signature. The court said, “He has a right to protect his personality apart from all attributes from unauthorized access by unscrupulous infringers.”
Actor and entrepreneur Vivek Oberoi has approached the Delhi High Court against the unauthorised use of his name, image and voice in AI-generated and deepfake content. He said such content is vulgar, misleading and damaging to his reputation and business goodwill.
The Delhi High Court has restrained the release and circulation of an AI-generated film that used the name, image and voice of Akira Nandan, son of Pawan Kalyan, without consent. The Court held that such unauthorised AI and deepfake content violates personality, publicity and privacy rights and directed immediate takedown of infringing material.
In a rare and significant order, the Delhi High Court protected senior advocate Vikas Pahwa’s personality and publicity rights after his identity was misused for financial fraud. The ruling recognises that a lawyer’s reputation is built on “integrity, courtroom conduct, and trust”, not commercial endorsements.
