Actor R Madhavan has approached the Delhi High Court seeking protection of his personality rights against AI-generated deepfake content, including a fake trailer of the non-existent film “Kesari 3,” and unauthorized use of his image across digital platforms.
The Supreme Court of India declined to hear a PIL regarding AI-generated deepfake videos of Colonel Sofiya Qureshi, advising the petitioner to approach the Delhi High Court, which is already addressing similar issues. The bench acknowledged the seriousness of the matter but stressed the importance of the ongoing proceedings in the High Court.
