The Delhi High Court grilled Patanjali over its chyawanprash ad calling all other brands “dhoka,” asking, “How can you call everyone fraud?” Dabur, holding a 61% market share, alleges the ad defames and misleads consumers by branding competitors as deceptive.
The Delhi High Court has permitted Patanjali to use the phrase “why settle for ordinary Chyawanprash” in its advertisements but restricted it from referring to Dabur’s “40-herb” product, calling such reference impermissible. The Court said comparative puffery in ads is allowed but cannot directly target a rival brand.
The Central Government of India informed the Delhi High Court that food companies cannot label products as ‘100% fruit juice’ due to misleading implications under food laws. This follows Dabur’s challenge against the FSSAI’s directive to eliminate such labels, as the actual ingredients include water and concentrates, not pure juice.
Dabur has filed a lawsuit against Patanjali Ayurved in the Delhi High Court Tuesday (24th Dec),, alleging that Patanjali aired misleading advertisements claiming its Chyawanprash is the “original” product. Dabur seeks to restrain these ads, arguing they harm its business and mislead consumers. The case is scheduled for a hearing in January.