The Delhi High Court has ordered Patanjali to immediately take down its controversial advertisement that allegedly defamed rival chyawanprash brands as “dhoka.” The court directed removal from all media platforms, including TV, OTT, print, and social media.
The Delhi High Court has permitted Patanjali to use the phrase “why settle for ordinary Chyawanprash” in its advertisements but restricted it from referring to Dabur’s “40-herb” product, calling such reference impermissible. The Court said comparative puffery in ads is allowed but cannot directly target a rival brand.
Dabur filed a lawsuit against Patanjali, co-founded by Baba Ramdev, over claims made in an advertisement for chyawanprash. Dabur alleges that the ad includes misleading statements about the herbs used and product safety. The case is being heard in the Delhi High Court. The dispute highlights the ongoing rivalry between the two major Ayurvedic product brands.
Dabur has filed a lawsuit against Patanjali Ayurved in the Delhi High Court Tuesday (24th Dec),, alleging that Patanjali aired misleading advertisements claiming its Chyawanprash is the “original” product. Dabur seeks to restrain these ads, arguing they harm its business and mislead consumers. The case is scheduled for a hearing in January.
