The Delhi High Court granted interim protection to yoga guru Baba Ramdev’s personality rights, restraining unauthorised use of his name, image, voice, and AI-generated deepfakes. Platforms including Google, Meta, and X must remove infringing URLs within 72 hours.
The Delhi High Court has protected actor Vivek Oberoi’s personality rights, barring entities from exploiting his name, voice, image, or signature. The court said, “He has a right to protect his personality apart from all attributes from unauthorized access by unscrupulous infringers.”
Actor and entrepreneur Vivek Oberoi has approached the Delhi High Court against the unauthorised use of his name, image and voice in AI-generated and deepfake content. He said such content is vulgar, misleading and damaging to his reputation and business goodwill.
In a rare and significant order, the Delhi High Court protected senior advocate Vikas Pahwa’s personality and publicity rights after his identity was misused for financial fraud. The ruling recognises that a lawyer’s reputation is built on “integrity, courtroom conduct, and trust”, not commercial endorsements.
