The Delhi High Court protected Sonakshi Sinha’s personality rights, barring unauthorized use of her image, voice or likeness by platforms including AI chatbots, prohibiting merchandise sales, and directing removal of infringing links within 36 hours.
The Bombay High Court questioned the legality of AI tools that simulate celebrity personalities without their consent. The Court asked how digital platforms can allow users to chat with an AI version of an actor without obtaining the concerned celebrity’s prior permission.
The Delhi High Court has protected Jackie Shroff’s rights, preventing unauthorized use of his identity by e-commerce, AI, and social media entities. The court restricted the use of Shroff’s name, image, and likeness without consent. The court also examined a YouTube video featuring Shroff and considered the context of the term “Thug Life.” The court emphasized the importance of artistic expression and declined to issue an interim injunction against the content creator.
