[Patanjali Fake Ads Case] Celebrities, Influencers Equally Liable for Misleading Ads: SC

Today(7th May): The Supreme Court ruled that celebrities and influencers are equally responsible for endorsing misleading advertisements. They emphasized the need for transparency in paid endorsements and stated that endorsers, advertisers, and advertising agencies share equal responsibility. The Court issued directions to promote accountability, including the submission of self-declaration forms by advertisers and TV broadcasters.