The applicant alleges that the withdrawal of the “CHUTIYARAM” trademark registration was a result of media pressure and systemic bias. They claim that the trademark registry’s decision was influenced by a media trial rather than legal grounds. Additionally, the applicant argues that there is an inherent prejudice against Hindi and other vernacular languages in the registration process. The case has raised concerns about fairness in trademark approvals and linguistic discrimination.
The Trade Marks Registry accepted the ‘CHUTIYARAM’ trademark for a namkeen and biscuits brand. The examiner said that the name is made of two random words, ‘Chuti’ and ‘Ram’, and is unique. Since there were no strong objections, the trademark was approved. This shows that a brand name must be different and special to get registered.