The Supreme Court today directed the Indian Medical Association (IMA) to ensure the removal of misleading advertisements by Patanjali Ayurved. It particularly targets 14 products whose licenses were revoked. The court appointed an amicus curiae and instructed the licensing authority to submit an affidavit regarding the licensing process. IMA president issued an unconditional apology.
The Indian Medical Association’s Chief, Dr. R V Asokan, publicly apologized for remarks made about the Supreme Court, clarifying that he meant no disrespect. This followed the Court’s comments during a case involving misleading advertisements. The IMA has filed a petition against such ads and emphasizes the priority of promoting ethical practices within the association.
The IAMAI has petitioned the Indian Supreme Court to overturn new advertising regulations that require self-declaration certificates. The regulations, aimed at curbing misleading ads, are seen as a threat to the digital economy’s growth. The IAMAI argues that the rules could stifle online ad campaigns and hinder the agility and effectiveness of digital marketing efforts, emphasizing the need for a balanced regulatory environment.
The Union Government mandates a self-declaration certificate for advertisers as per a Supreme Court order, requiring it for all new ads starting June 18, 2024. The certificate ensures ad compliance with regulations and prevents misleading claims. Advertisers must upload the certificate via specified portals, with existing ads exempt from this requirement.
Patanjali Ayurved co-founders, Baba Ramdev and Acharya Balkrishna, are facing criminal proceedings for deceptive advertising. The case centers on purportedly misleading advertisements, leading to contempt of court proceedings. The charges, rooted in the Drugs And Magic Remedies Act, reflect the government’s resolve to uphold advertising integrity. The outcome could impact advertising regulations.
An official from Patanjali and two others sentenced to six months in jail after their Soan Papdi product failed a quality test. The District Food Safety Officer collected samples following concerns, leading to legal action. The court imposed fines on the individuals and the company. This incident highlights food safety and regulatory compliance issues in the industry.
The Supreme Court of India recently upheld the consumer’s right to health and quality product information in advertising. Justices directed advertisers to submit a self-declaration form confirming compliance with the Advertising Code before advertising. The court emphasized the importance of protecting consumers and urged the relevant ministries to establish a consumer complaint system.
Today (14th May): The Supreme Court of India reserved its verdict in the contempt of court case against Patanjali Ayurved and its owners, Baba Ramdev and Acharya Balkrishna, over misleading advertisements. The court dispensed with their personal appearance pending the submission of an affidavit detailing the steps taken to remove the misleading ads and recall suspended products. The case has drawn attention to larger issues, including unethical practices in modern medicine and the liability of celebrities endorsing misleading advertisements.
Today(7th May): The Supreme Court ruled that celebrities and influencers are equally responsible for endorsing misleading advertisements. They emphasized the need for transparency in paid endorsements and stated that endorsers, advertisers, and advertising agencies share equal responsibility. The Court issued directions to promote accountability, including the submission of self-declaration forms by advertisers and TV broadcasters.
Today(on May 7th), Supreme Court addresses Patanjali’s misleading online ads, emphasizes accountability and consumer protection. Demands action and plan from Patanjali while stressing suspension of sales for products with revoked licenses.
