A surge of trademark applications for “Operation Sindoor” has emerged in India, the US, and the UK following a military strike named after it on May 7, 2025. The name symbolizes sacrifice and bravery, leading various entities to seek rights across sectors like media and entertainment. Trademark protections remain complex and territorial.
A Public Interest Litigation has been filed in the Supreme Court of India requesting to prevent the trademark registration of “Operation Sindoor.” The petitioner argues that the name represents national sacrifice and should not be commercialized, as it hurts public sentiment and disrespects the armed forces. The case highlights concerns over public morality under the Trade Marks Act, 1999.