The Delhi High Court has protected Jackie Shroff’s rights, preventing unauthorized use of his identity by e-commerce, AI, and social media entities. The court restricted the use of Shroff’s name, image, and likeness without consent. The court also examined a YouTube video featuring Shroff and considered the context of the term “Thug Life.” The court emphasized the importance of artistic expression and declined to issue an interim injunction against the content creator.
Bollywood actor Jackie Shroff filed a petition in the Delhi High Court to protect his identity from offensive memes and unauthorized use in derogatory contexts. He seeks legal remedies to prevent such use without consent. The move highlights the challenges celebrities face in managing their public image in the digital age.
