The Kerala High Court ruled that a celebrity cannot be held liable for alleged deficiencies in services merely for acting as a brand ambassador. The Court quashed the consumer case against actor Mohanlal arising from Manappuram Finance advertisements.
Today, On 17th January, The Delhi High Court restrained DB Dixon Battery from using cricketer Shikhar Dhawan’s images for their promotional activities without authorization. The court ruled that the company’s actions violated Dhawan’s personality and publicity rights. This order emphasizes the importance of consent in using celebrity endorsements. Dhawan sought legal action to protect his image and reputation.
