![[IndiGo Vs Mahindra] Mahindra Restrain Not To Use '6E' Mark Till Disposal Of IndiGo Suit: Delhi HC](https://i0.wp.com/lawchakra.in/wp-content/uploads/2024/12/image-13.jpeg?resize=447%2C367&ssl=1)
IndiGo is asserting its “6E” trademark rights against Mahindra Electric, which agreed to rename its upcoming electric vehicle from “BE 6E” to “BE 6” amid the legal dispute. Mahindra plans to contest the lawsuit while the court has scheduled a hearing for April 2025, highlighting the significance of trademark usage over mere registration.
Mahindra initiated legal proceedings against IndiGo Airlines regarding brand rights claims over the name “BE 6e” for its new electric SUV. Mahindra argues their branding is distinct and does not overlap with IndiGo’s “6E.” This dispute highlights tensions between trademark registrations while Mahindra aims to enhance its electric vehicle market.
