The IAMAI has petitioned the Indian Supreme Court to overturn new advertising regulations that require self-declaration certificates. The regulations, aimed at curbing misleading ads, are seen as a threat to the digital economy’s growth. The IAMAI argues that the rules could stifle online ad campaigns and hinder the agility and effectiveness of digital marketing efforts, emphasizing the need for a balanced regulatory environment.
The Supreme Court of India recently upheld the consumer’s right to health and quality product information in advertising. Justices directed advertisers to submit a self-declaration form confirming compliance with the Advertising Code before advertising. The court emphasized the importance of protecting consumers and urged the relevant ministries to establish a consumer complaint system.