Today, On 13th March, The Kerala High Court ruled that printers and advertisers will be held accountable for illegal hoardings put up by their clients. It emphasized that those involved in creating and displaying such advertisements cannot evade responsibility. Additionally, the court stated that the removal of illegal boards and flags, both present and future, will be the duty of local self-government secretaries.
The Union Government mandates a self-declaration certificate for advertisers as per a Supreme Court order, requiring it for all new ads starting June 18, 2024. The certificate ensures ad compliance with regulations and prevents misleading claims. Advertisers must upload the certificate via specified portals, with existing ads exempt from this requirement.
