The Delhi High Court has referred to mediation a lawsuit by Guiltfree Industries against Haldirams for allegedly copying the packaging of Too Yumm’s “Bhoot Chips.” The court ordered Haldirams to halt production of the disputed packaging but allowed existing stock sales. Mediation sessions are scheduled, and the trial is ongoing.
New Delhi: The Delhi High Court has referred to mediation a lawsuit filed by Too Yumm’s manufacturers against Haldirams, accusing the latter of copying the distinctive packaging of its “Bhoot Chips”. The suit, filed by Guiltfree Industries, alleges that Haldirams’ ‘Takatak Bhoot Chilli’ packaging is a “slavish imitation” of Too Yumm’s artistic trade dress.
On February 4, Justice Mini Pushkarna ordered Haldirams to stop manufacturing and distributing products with the contested packaging. However, the court allowed existing stock already in the market to be sold.
The court also permitted Haldirams to continue using its own trademarks and branding elements, provided that the packaging design is sufficiently different from Too Yumm’s.
Too Yumm discovered the alleged infringement in January 2025 and quickly filed a lawsuit to protect its intellectual property rights. The company claimed:
- It had created and adopted a unique and distinctive packaging design for Bhoot Chips.
- The packaging had become synonymous with the Too Yumm brand.
- Haldirams had recently copied its packaging, which could confuse consumers and flood the market with imitative products.
During the hearing, Advocate Neeraj Grover alleged that Too Yumm had deliberately not named Haldirams as the first defendant to avoid its appearance in court. He urged the court to vacate the order on these grounds.
However, the Delhi High Court upheld its earlier order and referred the dispute to mediation, setting a deadline of February 4 for Haldirams to cease manufacturing the contested packaging. The next mediation session is scheduled for February 19.
Too Yumm was represented by Advocates Ayush Sharma and Annanya Mehan in the case.
Case Title – Guiltfree Industries v. Anantjeet Industries LLP
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